The lab will host insight days and trend seminars, as well as providing bespoke customer project work. Consumers want healthy, tasty products that are made with ingredients that are sourced responsibly.
How can I tell what information an app will access or share? Before you download an app, consider what you know about who created it and what it does.
The app stores may include information about the company that developed the app, if the developer provides it.
Why do some apps collect location data? Some apps use specific location data to give you maps, coupons for nearby stores, or information about who you might know nearby. Some provide location data to ad networks, which may combine it with other information in their databases to target ads based on your interests and your location.
Once an app has your permission to access your location data, it can do so until you change the settings on your phone. Your phone uses general data about its location so your phone carrier can efficiently route calls.
Questions About Advertising Why does the app I downloaded have ads in it? Developers want to provide their apps as inexpensively as possible so lots of people will use them.
Some developers sell space in their apps to ad networks that, in turn, sell the space to advertisers. Why do I see the ads I do?
Some ad networks gather the information apps collect, including your location data, and may combine it with information about your Internet browsing habits or the kind of information you provide when you register for a service or buy something online.
Malware and Security Concerns Should I update my apps?
Your phone may indicate when updates are available for your apps. Updates often have security patches that protect your information and your device from the latest malware. Could an app infect my phone with malware? Some hackers have created apps that can infect phones and mobile devices with malware.
If you think you have malware on your device, you have options: Most app stores include user reviews that can help you decide whether to download. But some app developers and their marketers have posed as consumers to post positive comments about their own products.
In fact, the Federal Trade Commission recently sued a company for posting fake comments about the apps it was paid to promote. To learn more about an app before you download it, look at screen shots, read the description, content rating and any user reviews, and do some research on the developer.
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