Consumer wants, learning, motives etc. Opinion leaders-- Spokespeople etc. Marketers try to attract opinion leaders
For this he must study the consumer buying decision process or model. It involves five stages. The marketer must recognize the needs of the consumer as well as how these needs can be satisfied. For example if a person is hungry then food is desired or if it is a matter of thirst than water is desirable.
In this stage consumer searches the information about the product either from family, friends, neighborhood, advertisements, whole seller, retailers, dealers, or by examining or using the product.
But there are also the chances to postpone the purchase decision due to some reasons. In that case the marketer must try to find out the reasons and try to remove them either by providing sufficient information to the consumers or by giving them guarantee regarding the product to the consumer.
If the consumer is not satisfied in that case he will be disappointed otherwise If he is satisfied than he will be delighted. It is usually said that a satisfy consumer tell about the product to 3 people and a dissatisfy consumer tell about the product to 11 people. Therefore it is the duty of the marketer to satisfy the consumer.
Thus, these are the five stages of the consumer buying decision process.The Consumer Buying Decision Process or How real people really buy thingsWhen people are buying something that’s important, expensive, or risky, they don’t generally do it on a whim.
They. The consumer decision-making process involves five steps that consumers move through when buying a good or service.
A marketer has to understand these steps in order to properly move the consumer. Consumer buying behavior is the mix of a consumer's attitudes, preferences, and decision-making process when the consumer is .
5 Stages of consumer buying decision process The marketer is responsible for selling the goods in the market so he must have the knowledge how the consumers actually make their buying decisions.
For this he must study the consumer buying decision process or model. The Consumer Buying Decision Process or How real people really buy thingsWhen people are buying something that’s important, expensive, or risky, they don’t generally do it on a whim.
They. The buying process starts when the buyer recognizes a problem or need. This need can be triggered by internal stimuli (such as feeling hungry or thirsty) or external stimuli (such as seeing an advertisement) that then becomes a drive.